The Awaken Coffee Project
Building a Cohesive Brand Experience for Awaken Coffee
Awaken Coffee needed a cohesive brand presence that reflected both its hospitality and its deeper mission. Operated by Lives of Purpose, the coffee shop employs adults with special needs, making thoughtful design an essential part of communicating both warmth and purpose.
The Website
The website was designed to feel welcoming and approachable while clearly organizing essential information such as menu access, location details, and hours. Visual elements were selected to balance warmth with structure, allowing the brand’s personality to shine while maintaining clarity and ease of use. The final result created a digital space that supported both the customer experience and the story behind the business.
Graphic Design
In addition to the website, a range of supporting materials were developed to strengthen brand consistency across touchpoints. These included 12 oz coffee bag packaging, printed and digital menus, in-store signage, employee training packets, and fundraising materials such as pledge cards and sponsorship handouts. Each piece was crafted to feel cohesive, intentional, and aligned with the brand’s heart.
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